Countdown to Rock the 27
ROCK THE ‘27: DALLAS-FORT WORTH’S PREMIER NYE PARTY IS BACK AND BETTER THAN EVER
Emerald City Band brings its iconic, high-energy, non-stop party to the Marriott Allen Convention Center at Watters Creek for ROCK THE ’27!
DALLAS/ALLEN, TEXAS — Emerald City Band, one of the nation’s premier party bands, is bringing its legendary high-energy, fun, non-stop celebration to the Marriott Dallas/Allen Convention Center at Watters Creek this New Year’s Eve for ROCK THE ’27!
This isn’t just another New Year’s Eve party. ECNYE has sold out every year since 2010, making it one of Texas’ most anticipated New Year’s Eve celebrations and a tradition thousands of guests look forward to every year.
Now, Emerald City Band is ready to do it all again—bringing the music, production, energy and unforgettable party atmosphere that have made ECNYE Texas’ Premier NYE Party.
ROCK THE '27 TICKETS
There's a New Year's Eve Party ticket type for everyone!!
Club Ticket
General Admission-
Pre-Party with DJ - 8pm
-
Entry to Rock the 27 Party
-
Party Favor
-
Free Self-Parking
-
General Seating (600+ seats available, first come first serve)
Party & Stay
Hotel Room for 2 + Party-
Standard Room for 2
-
Bed Option - King or 2 Doubles (while supplies last)
-
Pre-Party with DJ
-
Rock the 27 Party for 2
-
General Seating
(600+ seats available, first come first serve) -
Party Favors
-
Free Self-Parking
VIP Ticket
Reserved Seating-
Pre-Party with DJ - 8pm
-
Meet & Greet with ECB
-
Reserved Seating
-
Entry into Rock the 27 Party
-
2 Drink Tickets
-
VIP Lanyard
-
Souvenir Program
-
Party Favor
-
Free Self-Parking
VIP Party & Stay
Room for 2 + VIP Party Package-
Standard Room for 2
-
Bed Option - King or 2 Doubles (while supplies last)
-
Pre-Party with DJ
-
Meet & Greet with ECB
-
Reserved Seating
-
Rock the 27 Party for 2
-
4 Drink Tickets
-
VIP Lanyard
-
Souvenir Program
-
Party Favor
-
Free Self-Parking
Sit Together
VIP Table of 10-
Pre-Party with DJ - 8pm
-
Meet and Greet with ECB
-
Reserved Table of 10
-
Entry into Rock the 27 Party
-
2 Drink tickets per person
-
VIP Lanyards
-
Souvenir Program
-
Party Favors
-
Free Self-Parking
VIP Party & Suite Stay
Hotel Suite for 2 + Party + 2 Drink Ticket-
Suite for 2
-
Bed Option - King or 2 Doubles
-
Pre-Party with DJ
-
4 Drink Tickets
-
Rock the 27 Party for 2
-
General Seating
(600+ seats available, first come first serve) -
Party Favors
-
Free Self-Parking
The Venue: Marriott Dallas Allen Hotel & Convention Center
Why You’ll Love the Venue:- Take the Elevator Home: Skip the midnight traffic and ride-share lines. Book a stylish, ultra-comfortable room or suite just steps away from the dance floor.
- Prime Location: Situated right off the highway across from the vibrant Watters Creek village, offering elite pre-party dining, shopping, and entertainment.
- First-Class Amenities: Fuel up for the big night at the upscale on-site steakhouse and bar, squeeze in a workout at the 24/7 fitness center, or relax before the countdown.
- Stress-Free Celebration: Enjoy a completely smoke-free environment, fast Wi-Fi, and convenient on-site parking.
FAQ
The event has leveled up to a new location this year! It will take place at the Marriott Dallas Allen Hotel & Convention Center, located in Allen, Texas (just north of Dallas).
The address is 777 Watters Creek Blvd, Allen, TX 75013
The dress code for Rock the ’27 is business casual to dressy. We encourage guests to bring their best style to the celebration—think tailored blazers, collared shirts, slacks, chic dresses, or sophisticated jumpsuits. While formal wear is not required, we ask that you skip the athletic wear, hoodies, and casual tees to help maintain a festive and upscale atmosphere as we ring in the New Year together!
Yes, cash bars will be accessible throughout the venue for champagne, cocktails, and other refreshments.
Ticket inclusions vary by package. General admission and hotel packages typically include access to the main Rock the ’27 party hosted by Emerald City, party favors, and access to the pre-party with a live DJ. Select hotel bundles also include free self-parking and standard room options (King or Double beds) while supplies last.
Lock in your spot together! VIP tickets include reserved seating, making it the perfect choice for groups wanting to ring in the New Year side-by-side. General Admission offers open, unreserved seating on a first-come, first-served basis while space lasts.
An incredible, high-energy live performance by the legendary Emerald City Band, state-of-the-art light shows, a live DJ, and a midnight countdown celebration to ring in 2027
Guests booking the official event hotel packages receive free self-parking at the convention center lot.
CONTACT US
Have a question ask here and someone will get back to you
We would love to hear from you! If you have any questions about the ECNYE New Year’s Eve Party event, please feel free to fill out this form or you can call 214-417-4315.